Some people tend to think that property development is all about building, its actually more about deal-making. Good developers have creative minds, think like entrepreneurs, and are always looking for that great next deal.
If you don’t already, learn to love looking for properties and working out how it could possibly work. Deals don’t always fall into your lap…a good property deal is like a puzzle, you need to look at each piece and play around with it to make the whole thing fit together to give you the perfect and profitable picture.
But like any deal-making, you need to know what you are dealing in before you can put a deal together. If you don’t understand the product you will get stumped and not be able to piece the puzzle together. But once you understand the product you will be in control and know how to make it work.
Every single product that we use goes through a product cycle, and property is just a product. Don’t over-think it or let the price tags overwhelm you, it a product like anything else with a specific product cycle.
Somebody things about creating a product, they get a team of professionals to create it, they package it up and give it to a wholesaler, they pass it onto a retailer and a retailer sells it to the guy on the street – someone walks in and sees an item in a shop, pulls out their wallet and pays for it. At every single stage, someone is making money – except for the final stage, the retail stage – when somebody is paying the money for every single other person on the cycle to make the money.
So on the property cycle you have two choices, you can either make the money or pay the money…which one do you prefer?
I’m going to assume you want to make the money, which means that you cant be the last person on the product cycle, walking into a real estate agents office and buy the property “off the shelf” so to speak. If you do this, the only way you can make money on that property is to now wait years, wait for time to make the money for you.
Let’s get active, take action and get earlier on the product cycle so that the second we buy we are already on our way to creating the profit, not waiting for the profit.
Before I show you how this works in property terms, I’ll break it down using a product just about anyone would have been involved in at some time – coca cola.
You go to a restaurant for a coke, it costs you $4.50. You think to yourself, “I can get this cheaper”. You know that around the corner you can get the same coke for $3.00. By having a little bit of knowledge you can cut of 1/3rd of the price.
If you have more knowledge of coca cola you would know that the supermarket sells the same product for $2 – the more knowledge you have, the more control you have over what you pay for the product. The less you know, the more you will be controlled in terms of what you pay.
If you understood the wholesale side of coke you could go direct to coca cola and buy it from them for $1 a bottle – exactly the same coke at less than a quarter of price, because you know the language to talk when you are dealing wholesale.
Do you think coke still make money selling at $1 a bottle? Of course they do! Because they can make the product for half that, just 50 cents.
That’s property development and that’s where you start to rock and roll. Imagine being able to create a product that the market will buy for 9 times the value of what it cost you to create it, now you become the supplier.
To create and supply the product you need to have the recipe and the ingredients. If you have no money to buy the ingredients, but you know the recipe – there is still an option.
Get the product for free, by becoming the dealmaker. More than 80% of my properties and developments have been acquired this way, by putting a deal together using other people’s money (OPM) and you could do exactly the same.
You put a deal together that allows you to access the property today, you then take actions to increase the value of the property. Once you have increased the value of the property you then sell it or re-finance to draw down on the equity. With this extra equity created you then pay back the owner or whoever else you borrowed the money from, and you keep the remaining profit.
This strategy allows you to buy, renovate and develop without needing a deposit and without needing any cash-flow for mortgage repayments. In fact you use absolutely NONE of your own money, and if you’re like me when I first started developing – you might have no money, and so this is great way to get started.
And so you see that the more knowledge you have, the earlier you can get on the product cycle of property and the more money you could possibly make. To get earlier on the product cycle you need to understand the product of property development.
Cheers
Carly