“If you build it, they will come” we all know that famous line from “FIELD OF DREAMS” not a bad movie and a fantastic line deliver by Kevin Costner.
And following on from yesterday it really is a motto that describes what they have done in Dubai.
People often look to produce a product that the market place already need. Something that people currently need and demand. And when you do this, you can make some good money. However, by building something that does not exist, making it known and making people feel they they do need it, you are creating a new demand and the product to immediately fullfill that demand. And by doing so will make a lot more money because you are the inventor and provider all in one.
Dubai, a City located in the troubled middle east. The land is arid desert. The whether is ridiculously hot with winter temperatures even sitting at mid 20 degrees celsius and summer going beyond 50!
Yet here are thousands upon thousands of offices, units, houses, villas, penthouses - you name it - being built and sold to the people of the world. And the prices are not cheap. Millions of dollars. In some cases apartments are reaching into the tens of million of dollars. And construction just keeps on going. The buildings are now being branded, you can but a unit in “THE BECKHAMS BUILDING” or pick up an office by “MICHAEL SCHUMACCER” or “BORRIS BECKER”.
Donald Trump has lent his name to the cause, Versace is building its second Palazzo there (GC, Australia being the first), and developers from Germany, Australia, America, UK, Ireland - the world - are involved in mammoth multi, multi-million dollar projects. It is an absolute phenomenon.
And yet there never was a demand before. But they have created the demand, the city also boasts some of the largest and most extravagant malls in the world. You really can buy anything in this place. Going to a mall here can takes days and you are still likely to miss a lot of shops. Feeling a bit hot? Thats okay, the in-door snow center will provide some snowboarding to cool you down. I mean, you think of it and this place already has and they have built it.
They are said to be endeavoring to create a city where you can find and do anything so it becomes the ultimate destination.
It is a lesson in dreams and create and shows that if you do produce a product, all you need to do is introduce it to a potential market and show that market that they need it.
This concept gives great hope to a nation like Australia which is virtually hollow as far as developed land is concerned. We have built up communities and cities around the edge of our country, on the coast. But there is still massive amounts of coastal property that is untouched and ridiculous amounts of property inland with huge potential. Obviously we do not want to develop it all. But even developing green, maintaining integrity as far as reservations are concern and keep a lot of tracks for wildlife and nature there is still limitless possibilities for development in our country which is exciting for you as potential developers and exciting for our country as far as the economy is concerned.
So don’t just look for booming areas,create the booming area yourself.
CHEERS, CARLY